Places
Destination guides to coastal towns around the world, from Saint-Malo to Hydra to Key West, with the details readers actually need.
Destination partnershipProperty 02 · Travel and life by the water
Travel more. Live bigger.
Salty Seniors is a travel publication about life by the water, for people who are not done exploring. It visits real coastal towns, talks to the people who live there and shares the honest, practical details that help readers choose their next trip, or their next chapter. The tone is warm, witty and a little unserious.
Salty
Seniors
Seniors
FormatOnline publication with a small shop
Reader mindsetDreaming and planning trips
Core topicsPlaces · Stories · People
Best forTravel, tourism, RV and lifestyle
What it looks like
The sections readers move through, and where your brand fits in each.
Stories
Short, character-rich stories about people, products and the odd historic steamer. Surprising, readable and easy to share.
Sponsored story
Meet
Profiles of the people, products and things worth knowing, from innkeepers to the hat and the chair everyone recognises.
Meet feature
The shop
A small line of goods for ferry rides, windy walks and wherever you land, which keeps the stories coming.
Brand collaboration
What to expect from this audience
- 1Curious, not done exploring
Readers are travellers by temperament. They want places with character, not itineraries lifted from a brochure.
- 2Planning with time on their side
They read to decide what is next: towns, ferries, cruises and road trips, often with the flexibility to go off-peak.
- 3Story-led and brand-aware
A good story and an honest detail beat a superlative. Humour and warmth do more than hard-sell copy.
- 4They engage with well-made things
Meet and Shop pair stories with products, so readers are used to discovering brands through the people behind them.
In the publication
The kind of story you will sit beside
- Her father burned his boat. She built an inn.
- The hat an elephant ate three times
- Sold for a pound. Still in steam.
- Hydra, Greece: no cars, no pools
- Key West, Florida: roosters and sunsets
Ways to partner
Formats built around how readers actually use Salty Seniors.
Destination partnership
Sponsor a place guide. A natural fit for tourism boards, hotels, tour operators, ferries and cruise lines.
Sponsored story
A commissioned story in the publication’s own voice, clearly labelled as sponsored.
Meet feature
Appear alongside the people, products and things the publication profiles.
Newsletter placement
Reach subscribers who signed up for coastal stories and the occasional shop drop.
Best fit for
- Travel & Tourism
- Automotive & RV
- Lifestyle, Health & Wellness
- Local Services & Municipalities
Advertise on Salty Seniors
Put your brand in front of Salty Seniors readers.
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