Places
Community guides that cover what a town is like, what it costs, the care options nearby and the local contacts worth knowing.
Community profileProperty 01 · Places, money and moving
Meet them where the move begins.
Where To Retire is a planning guide for people deciding where, and how, to enjoy their next chapter. It pairs community guides with practical money and housing advice and a tool for shortlisting and comparing places, so your brand is in the room while the decision is still being made.
Where
To Retire
To Retire
FormatOnline guide, planning web app and print rack cards
Reader mindsetResearching a move
Core topicsPlaces · Money · Retirement living
Best forReal estate, care, moving and finance
What it looks like
The sections readers move through, and where your brand fits in each.
Money & articles
Practical reading on making retirement income last, taxes, downsizing decisions, leaving a legacy, and moving well.
Sponsored article
Compare & My plan
A web app where readers shortlist places, compare them side by side and share plans with children and loved ones.
Matching community profile
Local favourites
Trusted local businesses and services listed within the places readers are seriously considering.
Local partner position
What to expect from this audience
- 1They are mid-decision
Readers arrive while a move is still being weighed: comparing places, costs and care options, not after the choice is made.
- 2Decisions are shared
The planning tool is built for sharing with children and loved ones, so expect family input on big choices.
- 3High-consideration spending
Housing, care, moving, downsizing, estate and financial planning. These are categories where trust and local credibility win.
- 4They want a name to call
Readers look for a realtor, care provider or local partner they can trust in the community they are considering.
In the publication
What readers are reading
- Why more retirees are looking at the Okanagan again
- Downsizing without regret
- Finding the right retirement community for your lifestyle
- How to make your retirement income last longer
- Renovating for aging in place
Ways to partner
Formats built around how readers actually use Where To Retire.
Community profile
Your placement in the online guide for your community, with room for a special offer.
Print rack cards
Your placement on rack cards in neighbouring communities and along regional relocation routes.
Sponsored articles
Useful, clearly labelled articles that build authority, with a full year of online visibility.
Category positions
A limited number of positions per community: realtor, seniors care, and local partners for moving, finance, home and health.
Best fit for
- Real Estate & Developers
- Retirement Communities
- Financial Services & Insurance
- Home Renovation & Home Services
- Local Services & Municipalities
Advertise on Where To Retire
Put your brand in front of Where To Retire readers.
Tell us about your business and we'll show you the best placements and timing.